#DamaKoLahiKo began in a series of conversations around Filipino identity, sparked by the waves of Asian culture sweeping global trends. Those conversations became an idea: what if Filipinos could harness culture and creativity to become part of this global wave?

#DamaKoLahiKo is the umbrella theme of a movement that aims to reset Filipino pride in our identity and heritage – and thus make Filipino culture attractive to the world. Culture can underpin economic recovery and growth, as we emerge into the post-Covid age.

This is an initiative of Filipinos who champion culture and creativity in their professional lives. Among its founders and advisors are individuals and organizations alike.

THE FILIPINO CULTURE COLLECTIVE